Pure Michigan: MSU Product Center and Kroger team up to showcase Michigan food

posted on June 6, 2012 1:48pm


CONTACT: Matt Birbeck, MSU Product Center, 517-353-1619,OR Eileen Gianiodis, ANR Communications, 517-432-1555, ext. 230

EAST LANSING, Mich. – Kroger and the Michigan State University (MSU) Product Center are collaborating to support the state’s economy by promoting Michigan-grown and Michigan-made products. Kroger is the second major retail chain to offer local Michigan products in select stores.

Kroger’s Pure Michigan campaign launches this week and results in more than 55 products – including jams, jellies, honey, pickles, barbecue sauces, mustards and others – selling in 21 Michigan Kroger stores from Bay City to Lansing. “Experience Pure Michigan” destination displays will promote specific products and the “Pure Michigan” logo. Special tags on products throughout Kroger stores signify items as either Pure Michigan or Michigan-made.

“The MSU Product Center’s High Impact Venture Action Team (HI-VAT) worked with Kroger over the past eight months to create a dedicated Michigan section promoting Michigan companies and showcasing the diversity and assortment of great local food,” said Matt Birbeck, HI-VAT project manager for the MSU Product Center.  

“Putting this project together for Kroger has been challenging and rewarding as we worked to find the vendors and products that Kroger wants while creating a distribution network to complete the system,” Birbeck said.

Michigan product availability in Kroger stores is expected to have a $500,000 economic impact statewide. New products carried by Kroger stores will be distributed and stocked by Cherry Capitol Foods of Traverse City through its new distribution facility in DeWitt.

“As a specialty distributor, Cherry Capitol Foods was looking for ways to expand operations into southeastern Michigan. We worked to make the company an authorized supplier to Kroger,” Birbeck said. 

The following Kroger stores will carry Michigan-grown and -made products:


7188 N. Saginaw

Mt. Morris


12731 Saginaw

Grand   Blanc


945 N. Euclid Rd.

Bay City


15255 Michigan Avenue



30851 Gratiot Road



41941 Garfield

Clinton Twp.


2733 Union Lake Rd.

Commerce   Twp.


2910 Center Ave.



4888 Adams Rd.

Oakland Twp.


26130   Gratiot



5111 Highland Rd.



1100   Argyle



15251 23 Mile Rd.

Macomb Twp.


21555 21 Mile Rd.

Macomb Twp.


7000 Monroe



36430 Ford Rd.



20645 Gibraltar Rd.

Brownstown   Twp.


16450 26 Mile Rd.

Macomb Twp.


35000 23 Mile Rd.

New Baltimore


30991   Woodward

Royal Oak


6430 W. Saginaw Hwy.


About The Kroger Co. of Michigan

Incorporated in Michigan in 1909 and headquartered in Novi, The Kroger Co. of Michigan includes 16,000 associates, 130 Kroger stores, 45 fuel centers, 104 pharmacies and the Michigan Dairy.   

Nationally, Kroger is the  largest traditional grocery retailer, employing more than 338,000 associates who serve customers in 2,458 supermarkets and multidepartment stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry’s, King Soopers, QFC, Ralphs and Smith’s. The company also operates 786 convenience stores, 361 fine jewelry stores, 1,014 supermarket fuel centers and 40 food processing plants in the United States.

Kroger focuses its charitable efforts on supporting hunger relief, health and wellness initiatives, and local organizations in the communities it serves. The company has a long history of charitable contributions and was recently named No. 1 among America’s most generous companies in a Chronicle of Philanthropy listing featured in Forbes Magazine. The list recognized companies that give back the most, with Kroger ranked first among companies for contributing the largest percentage of its pretax profits. For more information about Kroger, please visit www.kroger.com.

About the MSU Product Center: The MSU Product Center for Agriculture and Natural Resources was established in spring 2003 with funds from the Michigan Agricultural Experiment Station (now Ag BioResearch) and Michigan State University Extension to improve economic opportunities in the Michigan agriculture, food and natural resource sectors. The Product Center can help you develop and commercialize high value, consumer-responsive products and businesses in the agriculture and natural resource sectors. Whether you are a budding entrepreneur or an established company, the center is your key to the front door of MSU’s vast and varied technical expertise, research, outreach and educational services. Chris Peterson, who holds the Nowlin chair for consumer-responsive agriculture in the Department of Agricultural, Food and Resource Economics at Michigan State University, is the center’s director. The center has offices on the MSU campus in East Lansing.



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